InstantResponse

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InstantResponse is an On Demand Marketing Platform that acts as an Automated Customer Management System for the dealership. It provides the automobile dealer with the unique ability to almost immediately respond to a number of dealership scenarios with an automated library of Print, email and phone communication strategies. Most dealers labor over a consistent, effective method to follow-up with these scenarios. InstantResponse is an automated answer for this problem. The InstantResponse system is non-confrontational, informative and most of all reliable.

InstantResponse means NOW!

InstantResponse compliments most CRM or BDC strategies by providing a variety of automated and personalized communications (phone call messages, e-mails and full-color print pieces) to the prospect/customer instantly. At 1Micro, we believe the key to success in communicating with the prospect/customer is the personalization of the content, whether it be verbal, e-mail or print communication. Results of these campaigns show strong prospect/customer response rates, increased revenues and increased margins.

Average response lift over typical dealer produced, window envelope, letter campaigns.

Features

• A recorded phone call message delivered to the prospect’s home phone in the voice of the Dealer Principal (or other “voice of authority”), on the same day the customer was in your dealership! The message thanks the prospect for coming to your dealership and offers your personal assistance in resolving any issues that may have resulted in the prospect not purchasing a vehicle, with a direct line phone number for the prospect to respond.
• An e-mail communication thanking the prospect for visiting your dealership and providing a full-color digital window sticker of the vehicle test-driven by the prospect earlier that same day.
• A full-color, follow-up mailer which includes detailed dealership and vehicle information, a photo of the vehicle test-driven by the prospect and a photo of the salesperson delivered to the prospect’s home within 48 hours of the test drive.