NADA 2026 Wrap-Up: Innovation, Connections, and Momentum

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NADA 2026 has officially come to a close, and the 1Micro team is energized by the conversations, connections, and excitement shared throughout the week. As one of the automotive industry’s most anticipated annual events, the show once again brought together dealership leaders, technology partners, and innovators from across the country to explore the future of automotive retail and operations.

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Throughout the event, our booth served as a hub for live demonstrations, hands-on learning, and interactive experiences. Attendees had the opportunity to see the iSafe key and asset management systems in action, ask in-depth questions about dealership security, and explore how modern access control solutions can improve accountability and efficiency across their operations. From asset tracking to user-based permissions and reporting capabilities, the conversations reinforced how critical secure key control has become in today’s dealership environment.

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This year’s booth also introduced a more interactive element, including racing simulators and custom business metal cards that created an engaging space for attendees to learn while having fun. The combination of technology and experience allowed visitors to spend more time exploring solutions in a relaxed, high-energy setting: a reminder that security and innovation don’t have to be separate from an enjoyable show-floor experience.

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Overall, NADA provided valuable opportunities to meet new partners, reconnect with long-time customers, and hear firsthand about the evolving challenges dealerships are facing. Common themes throughout the week included the growing importance of asset visibility, the need for layered security, and the demand for systems that evolve without forcing costly replacements. These discussions continue to shape how we develop and enhance our solutions moving forward.

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As we wrap up NADA 2026, we want to thank everyone who visited our booth, participated in our product demos, and shared insights with our team. Events like NADA are not only a chance to showcase technology, they are an opportunity to listen, learn, and build relationships that move the industry forward.

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We’re excited to carry this momentum into the year ahead and continue delivering solutions that help dealerships operate more securely, efficiently, and confidently. We can’t wait to see you at the next show!

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